Colour Management for Labels: Pantone, Weave Density & Paper Stocks
When it comes to creating high-quality labels that reflect your brand with precision and professionalism, three technical considerations stand out: colour matching (particularly using the Pantone system), weave density (for woven and printed textile labels) and the choice of paper or substrate stock (for hang tags and cardboard labels). In this article we’ll walk you through each of these facets, show why they matter, and link to how you can sample and order from our product range at Clothing Labels.
1. Why Pantone Colour Matching is Essential
Using a standard colour reference like Pantone ensures consistency across production runs and across different manufacturing processes. That means if your brand colour is “Pantone 186 C” (for example), you can specify that for your label supplier and have confidence that the output will match your expectations.
For textile woven labels and printed labels, specifying the correct Pantone helps avoid surprises when dyes fade, yarns shift or printed inks appear differently on satin vs. cotton vs. paper. Colour shifts can happen due to substrate texture, the type of yarn or ink, finishing (e.g., heat-press), lighting conditions and even fabric soak processes. By defining a Pantone colour up front you minimise risk.
When you order from our page of “Our products” at Clothing Labels you’ll see that we offer woven labels, printed labels, cardboard labels, size chips and more. (%sitename%) Within that set-up it’s key to communicate the Pantone number, the finish (matte, glossy, satin) and the substrate type.
Tip: Always request a sample swatch or proof of the actual label material so you can view how the colour appears in-hand under your lighting.
2. Weave Density: The Hidden Detail Behind Woven Labels
If you’re choosing woven labels (versus printed), weave density becomes critical. The number of warp and weft threads per centimetre determines how sharp your logo, text and brand mark will appear. A finer weave (higher density) allows greater detail, smoother curves and smaller type without fuzziness. Conversely, a lower density might give a rustic or textured look, which may be appropriate for certain brands but less so for high-definition logos.
In the “Our products” section, the woven labels are described as still produced “using Jacquard-type looms and top-of-the-range yarns” which emphasises the craftsmanship and precision of the weave. (%sitename%)
Tip: When you brief your label producer, specify the desired resolution: e.g., “logo width 30 mm, text height 3 mm — please match detail accordingly” and ask what the yarn count and stitch density are. Higher density often costs more, but for premium garments the cost is worth it.
3. Paper Stocks: Choosing Hang Tags & Cardboard Labels
For non-textile labels like hang tags, cardboard labels or size chips, the stock (paper or board type) significantly affects the look, feel and durability of the label. The stock’s weight (gsm), finish (matte vs glossy), coating (uncoated vs UV varnish) and colour (white, cream, kraft brown) all play into the final impression. From the “Our products” page, we learn that cardboard labels are described as “one of the first things customers look at” and that a well-made hang tag “says a lot about the brand.” (%sitename%)
When you combine colour management with the right paper stock, you get more than just a label — you get a tactile brand experience. For example:
- A heavy 300 gsm matte white card provides a premium feel.
- A textured uncoated stock might lend artisanal authenticity.
- A coated glossy stock emphasises vibrant colour (so using Pantone correctly is even more critical).
Tip: Ask for paper stock swatches along with colour proofs. Check how the Pantone colour sits on different stocks. Some stocks absorb ink differently so the colour might look slightly muted or stronger. Also check how the tag hangs, folds, or is punched — label durability is part of quality.
4. Bringing It All Together: Best Practices for Label Colour Management
Here’s how you might integrate Pantone specification, weave density (if applicable) and stock choice into your label ordering process:
- Define your brand colour(s) — get the exact Pantone code(s) and communicate them to your label supplier.
- Choose your label type — are you ordering woven textile labels, printed textile labels, cardboard hang tags, or size chips? Each type has different considerations.
- Specify the substrate and finish — for woven labels, define yarn type (cotton, polyester), weave density, size and finishing. For hang tags, define paper stock weight, finish (coated/uncoated), punch hole size, tension of hang tag string.
- Request samples or proofs — ask for a sample of the actual label (or a test run) so you can inspect the colour under real-world lighting (store lighting, daylight, etc.).
- Test durability — if your garment will be laundered (for example, interior woven label on a shirt), check that the colour stays stable, the weave doesn’t fray and the label remains identifiable.
- Order consistent batches — once you’re happy with the sample, reproduce with the same specifications to ensure continuity across production runs.
By following this process, you’ll avoid mismatched colours, fuzzy logos, or cheap-feeling materials.
5. Why Partnering with the Right Label Supplier Matters
When you choose a label supplier like Clothing Labels, you get access to a wide range of label types (woven, printed, cardboard, size chips and more) and the expertise to guide you through technical decisions. Their “Our products” section shows that they handle everything from cotton labels through custom ribbons and embroidered badges. (%sitename%)
Also, it’s worth exploring their sample offering — check out the “Sample” page on their site, so you can physically inspect colour, weave and stock before committing to a full production run. And for further reading, their blog (on the “Blog” section) provides insights and tips to stay updated with best practices in label manufacturing. (%sitename%)
If you’d like to learn more about the company, visit their “About Us” page and for any questions or custom requests, the “Contact” page gives you direct access to their team.
Conclusion
Colour management is not just about picking a nice shade — it’s about precision, replication and brand integrity when it comes to your labels. By combining accurate Pantone specification, the right weave density for textile labels and the correct paper or board stock for hang tags, you’ll ensure your labels look great, feel premium and remain consistent across production runs.
If you’re ready to explore your label options, check out our “Our products” page for the full range, consider ordering samples to test colour and material, dive into our blog for further learning and reach out via our contact page when you’re ready to move forward.
Start your label journey today — your brand deserves nothing less.